Symposium on Fundraising
"The Power of Donor-Focused Strategic Marketing"
Learn how Donor-Focused Strategic Marketing enables you to reflect your ministry's faith-based values across all communications channels, customized messages to targeted donor segments, integrate online and offline marketing, and raise more net income for your ministry. We'll discuss the variables that make the greatest impact on response, list segmentation, offer development and multi-channel communications.
Presented by: Doug Shaw, Chairman & CEO, Michael Johnson, Senior VP & Chief Marketing Officer,
Douglas Shaw & Associates
"Capital Campaigns and the Major Donor - A Perfect Marriage"
Eighty percent of capital campaigns will come from only twenty percent of your donor base. Learn how to move donors from the mailing list to the major donor list. Mission, vision and core values drive major and mega donor giving. Review the five key components of capital campaigns and the six R's of managing your major donors. It's an incredible marriage - your next capital campaign and the stewardship practices of major donor prospects and suspects.
Presented by: Pat McLaughlin, President, The Timothy Group
"Stop Shouting at Strangers: How to Have Donors for Life"
A seismic shift in today's donor landscape is under way. Donor loyalty is harder and harder to come by. Yet, most nonprofit organizations keep doing what they've always done, hoping to get different results. But, we can have donors for life. In this session we'll present a proven approach, based on the science of Customer Experience Management used in Fortune 500 companies, for dramatically improving donor engagement, reducing donor attrition, and maximizing long-term donor value.
Presented by: Rory Starks, Sr. VP for Business Development, Kn Moy, Sr. VP, Insight & Motivation, Masterworks
“How Listening Lifts Income and Locks In Loyalty”
Explore the proven way to increase income, retain more donors, reduce the number of mail appeals your donors receive, and cut overall fundraising costs. Learn how this strategy is working in the real world and for your Salvation Army colleagues across the country. Now more than ever, donors at every giving level are looking for ways to partner with you that have the greatest impact on lives while helping you be the best stewards possible. They want to tell you how you can do this . . . Will you listen? You'll take away specific, actionable ideas, and receive the detailed case history and results as outlined in TrueSense Marketing's white paper, "How Listening Lifts Income and Locks in Loyalty."
Presented by: Shawn Reed, VP for Business Development TrueSense Marketing
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