Media Training/Best Practices Workshops
Interactive Media Training
Ever fear the day when a reporter shows up, puts
a mic and camera in your face, and says, “Tell me
about... “For the first time at any NAOC the
National Community Relations Office is offering
highly interactive media training for Advisory
Board members and Officers who may some day be
standing before the camera promoting or defending
your local Salvation Army. You will be prepared,
questioned and eventually taped live on camera
to hone your skills in media communication,
whether print, radio, television or an online blogger.
Three individual sessions will be offered and
pre-registration is required. Total attendance is
limited to 25 individuals.
Presented by: Jay Silverberg. Mark Hazlin, Xenophon Strategies, Jennifer Byrd, NHQ
Innovative Image Development
How do you get from here to there? This workshop
will offer some insight and tools necessary to
analyze, enhance, and sustain your Salvation Army
image in your community. Taken from an ARC
Officer’s perspective, find out how to market your
unit in ways that will get you and your donors from
here to there. The Innovative Image Development
workshop is a motivational session which will
provide you with ideas to keep your unit moving
forward. Utilize traditional media and new media
to get you there. Greatness is a process!
Presented by: Major Mark Anderson, ARC Command, Central
The New Look Officer for the 21st Century
It’s not your grandpa’s Salvation Army any more.
A special focus on generational trends that exist
within Gen X and mosaic Officers. Special
attention on what officers of these generations may
bring as potential changes, work habits, and
philosophy in working with advisory organizations
and communities.
Presented by: Major Tim Foley, Training Principal, College for Officer Training at Crestmont