Best Practices Workshops Session I
Fully Engaging the Hispanic Community
Hispanic Americans are the fastest growing
population in the U.S. While several charities serve
the underprivileged Hispanic, no national charity
is effectively reaching out to the Hispanic donors
and volunteers. The Salvation Army has an
opportunity to be the first major nonprofit to fully
engage this critically important group – not just
providing services, but incorporating the Hispanic
community in both program and development.
Presented by: Nancy Morkovsky, Brand Planner, Pete Lerma, Principal, Richards Lerma
Engaging the Next Generation in Your Community
The Richards Group has done a great deal of
research on behalf of The Salvation Army and many
other clients to understand how the Millennial
generation interacts with organizations and its
perceptions and awareness of The Salvation Army.
In this workshop The Richards Group will share
its findings from that research, explore internal and
external challenges, and share recommendations for
engaging this generation, not just as donors, but also
as officers, staff members, church members, etc.
Presented by: Jon Lee, Brand Management, Chris Fedorczak, Brand Planner, The Richards Group
A Revisit with Doing The Most Good
Six years ago we made a bold promise to America –
Doing the Most Good. Let’s revisit this branding
strategy to see how good we really are doing and
where do we go from here.
Presented by: Major George Hood, National Community Relations Secretary, NHQ
The Idea Factory
We have produced a potpourri of best practices
from throughout the country, designed for you to
pick and choose what might work best in your
community. Let this workshop be a springboard
to launch some exciting new projects for your
advisory board.
Presented by: Marlene Klotz Collins, NAB